EFESO INSIGHT

US automotive market at a crossroads – navigating political changes and tariffs successfully

OEMs and suppliers can remain successful in the volatile US market with a long-term perspective and a flexible product strategy

Rapidly increasing
EV sales
Protectionist
tendencies
Relaxation of
environmental regulations

The new US administration promises a fundamental policy shift, presenting significant risks and opportunities for the automotive industry. Proposed changes, such as the relaxation of environmental regulations, the elimination of tax incentives for electric vehicles, and higher import tariffs, could profoundly impact market access, local vehicle demand, and global supply chains.

At the same time, US manufacturers with an international footprint could also suffer from potential tariff increases. Furthermore, a trade war between the US and China appears increasingly likely. A backward-looking energy and climate policy could increase demand for internal combustion engines but harm US innovation capabilities.

Our EFESO insight provides an overview of expected political decisions, anticipated developments in regulatory frameworks, and their potential impacts on market access and supply chains. Additionally, learn about the steps we recommend for automakers and suppliers to create a future-proof US market strategy.

Learn more about the US market, upcoming political changes, and a five-step approach to develop a robust, forward-looking strategy.

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CONTACT

Matthias Bauer

Matthias Bauer
Managing Director USA
Phone: +49 89 1215 90-0

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Kenneth Sievers

Dr. Kenneth Sievers
Partner
Phone: +49 89 1215 90-0

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